Creativity that “Sells”

Who saw this recently?

For those of you who didn’t (and who weren’t endlessly taunted by friends and loved ones because you work “In Advertising”), stay safe in the thought that the mood film you just did for the big presentation is going to clinch it for you. Relax into your chair at the end of the day saying “job well done” and “there’s no way that won’t work”.

And then watch that film here: https://www.youtube.com/watch?v=2YBtspm8j8M

And pull a face like this cat.

You see, what you’ve just witnessed is a fait accompli to the death of creative original thinking. And possibly your job in 5 years time.

Nick Tate
Head of New Business & Marketing UK

Photo via Umberto Salvagnin, Flickr license CC BY 2.0.