Naked Australia bolsters its creative firepower with new Melbourne CD.

Naked Australia is happy to announce the promotion of Tristan Graham to Creative Director of Naked Melbourne.

Tristan has passionately worked at Naked for two years where he has been instrumental in shaping award-winning ideas for Art Series Hotels and TAC. Tristan began his creative career as a photographer before becoming an art director, switching to copywriter and eventually finding a home somewhere in-between. He has created digital, integrated and NPD-led ideas for clients including Art Series Hotels, TAC, Renault, Vodafone, L’Oréal and the Australian Government.

Tristan’s work has been recognised at Cannes Festival of Creativity, WARC Innovation prize, Effies, Spikes, Sirens and most recently, he received one of only eight Cannes Chimeras awarded globally in 2014.

Tristan Graham said: “Naked attracts people and brands that are passionate about creating genuine culture change. In the last six months we’ve found ourselves developing ideas with organisations like the Bill and Melinda Gates Foundation, forming partnerships with clients like SBS. It’s an incredibly exciting time to be a part of the Naked family.”

Carl Ratcliff, CEO of Naked Australia said, “Tristan represents the next generation of creative leaders who understand the bigger picture of communications and are able to switch on brilliant and powerful concepts that quickly harness the speed of today’s culture. I am delighted with this appointment.”

Congrats Tristan!