Naked Australia snares top creative talent as new Sydney CD.


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Naked has strengthened its creative offering by appointing Katie McCarthy as Creative Director of its Sydney office.

With a career that spans over 10 years, Katie joins Naked from Los Angeles, having worked with agencies that include 72 and Sunny, Martin Agency, Razorfish, Arnold Worldwide and Goody, Silverstein & Partners and clients that include Target, Nike, Bing, Mobil1 and Kmart.

Katie’s work has been recognised at shows including Cannes Festival of Creativity, D&AD and One Show.

Katie McCarthy said, “Naked is renowned for being a wildly creative, intelligent and forward thinking agency. I couldn’t resist the offer to be a key part of its next chapter and to start working with the clever maverick minds there.”

Carl Ratcliff, CEO of Naked Australia said, “Katie is a creative force that represents the future of Naked and we are thrilled to have her on board. Working with the wider Naked team, she will be tasked with ensuring we create enduring, world-best ideas that serve the needs of clients today.”

Welcome to the team Katie!