Naked UK appoints Christian Gladwell as new CEO.

Naked Communications today announced that Christian Gladwell has joined the business as CEO UK, replacing Ian Clark who is leaving the company. Prior to joining Naked Christian was Founding Partner and CEO at Human Digital, part of M&C Saatchi’s Digital offering.

Christian co-founded Human Digital in 2008 and served as CEO through a period of rapid expansion culminating in its acquisition by M&C Saatchi in 2011. Since then, Christian has led the integration process whilst working across accounts such as Transport for London, Direct Line and the London Olympics in 2012.

As a strategist with a clear digital focus Christian has built a body of work across many sectors and clients including retail, luxury and fashion with clients such as John Lewis, House of Fraser, Swarovski, Molton Brown and Levis Strauss. He also spent time within the Prodrive Motor Racing division working on the brand sponsorship properties within: BAR Formula 1 & Subaru WRC.

Matthew Melhuish, Naked’s Global CEO said:
“We thank Ian for his contribution to the business over the past year. Christian brings to Naked a unique combination of skills and experiences, a sharp digital focus and an incredible energy which will help guide Naked to the next level. Christian rounds out Naked’s world-class CEO team with Troy Kelley (ex-R/GA) in New York and Carl Ratcliff (ex TBWA and Channel 5) in Sydney already gaining great momentum.”

Christian Gladwell said:
“There is a great buzz and energy around Naked and I am delighted to have been offered this opportunity to join such an ambitious, nimble and talented team at this exciting time. In the current fragmented climate, there has never been a stronger client need for evidence based thinking and creative problem solving. I believe we are very well placed to serve that need and deliver outstanding results for our clients.”

Welcome, Christian!