Naked US Lures Top Talent For New York Leadership Team.

New York, NY (April 2, 2014) - Global creative agency Naked Communications bolstered its leadership team in New York by adding three award-winning industry veterans to oversee Strategy, Creative and Business Development.

Ben Parker assumes the title of Head of Strategy and oversees the agency’s broad set of strategic capabilities. Parker has vast experience in strategy and planning, having run departments at Goodby and Mother in New York, in addition to Fallon and M&C Saatchi in London. He’s led strategic campaigns for innovative brands such as Google, Nike, Target, Chevrolet and Gatorade.

New Creative Director Adrien Bindi joins the agency after having led creative visions on campaigns for Land Rover, Heineken and “Got Milk?” during his time at Y&R, Wieden + Kennedy, and Goodby, winning coveted industry awards, including Cannes Grand Prix, Oneshow and Clios Gold.

Of his appointment Adrien Bindi said:

“I was drawn to Naked’s unique, idea-centric approach and the chance to collaborate with talented strategic thinkers. It’s great to see the agency’s commitment to hiring and investment, and the impact that it’s having on our creative product.” 

Beth Kaiser, former Head of Planning at Arnold in New York, leaves behind a thriving consulting practice to rejoin agency life as Naked’s Head of Brand and Client Development. Kaiser is responsible for marketing the agency’s distinctive strategic, creative and data capabilities.

Troy Kelley, Naked’s new Chief Executive Officer who also recently joined from R/GA, said:

“Naked has a reputation for attracting great talent, and the addition of Ben, Beth and Adrien allows us to upgrade our capabilities across the board.  With our nimble structure, their presence will have an immediate impact on all of our clients.”