Announce the philanthropic partnership between ...Absolut Elyx and the charity Water for People to a target consumer that is cynical and skeptical of charity partnerships. We needed to be transparent and have integrity without guilting the consumer into a purchase. We also needed to make sure more money went to the charity rather than the marketing and of course make it break through the clutter.
WATER FOR PEOPLE
Content + Influencer, Social
- New York
Announce the philanthropic partnership between ...
Rather than trying to find a single spokesperso...
The announcement was picked up by numerous medi...