Over the years, Sportsbet has built a reputatio...n for irreverent stunts that fan the flames of sporting rivalry – from chalking the Tour de France with drug references to flying a ‘Jesus balloon’ over Rio de Janeiro during the World Cup. With the All Blacks on their way to Australia for the Bledisloe Cup, they needed some suitably ribald attention-grabbing social media content to keep the brand top of mind with punters.
BLEDISLOE CUP STUNT
Clickbait, Digital + Social
Over the years, Sportsbet has built a reputatio...
We enlisted the help of over five hundred sheep...