Desperados came to Naked with a simple brief: t...o make Desperados the party brand for young people around the world. ‘Party brands’ all adhere to a similar format revolving around a better DJ/act, better lights and more smoke machines. Brands become completely interchangeable in this area, making ownership of the experience (and memories) very hard.
DESPERADOS PARTY BRAND
Content, Customer Engagement, Experiential
Desperados came to Naked with a simple brief: t...
Investigating the best parties/experiences the ...