EBAY

EBAY ELVES

Content, Customer Engagement, Social

Problem

The Christmas shopping landscape has become a r...

etailer battleground across Europe. Brands try to outshout each other for a share of customer’s wallets, while the sheer range of products available actually discourages users from seeking out the hidden treasures. Customers end up going for the same, safe options every year.

Solution

Rather than telling people what to buy, we deci...

ded to listen to what people really wanted, then supply it at the point when they wanted it most. Nice and simple.

We put the humanity back into Christmas shopping with the eBay ‘Elves’: a social concierge service to make your Christmas shopping easier in both the UK and Germany.

When the elves weren’t responding to requests with customised suggestions, they were tweeting spontaneous gift ideas from eBay’s vast product catalogue, seeking out those rare, unique presents that people love to give as much as receive.