GARRETT VALLEY

MORE NATURAL THAN NATURAL

Brand, Social

Problem

Most meats labeled “Natural” can still be r...

aised in the most unnatural ways. You can give animals antibiotics, keep them caged, and still call it “Natural.” Numerous manufacturers are using legal loopholes to blur the line with consumers.

Solution

Garrett Valley is going to make Natural mean so...

mething again. We are going to set a new standard of Natural and questions the practice of the industry. We created the “More Natural than Natural” campaign with videos based around food as well videos with the founder. We also created social content that leveraged conversations around labeling legislation.