KINETIC

GET YOUR SUPER MOVING

Brand Launch, CRM, Digital, OOH, TVC

Problem

In a superannuation landscape full of big, bori...

ng players talking about security and retirement, Kinetic was a new player with a member base of younger, more mobile Australians. We needed to break with category conventions and strike a chord with an audience who felt that the whole industry was irrelevant and didn’t ‘get them’.

Solution

To launch the brand we created communication th...

at borrowed heavily from the themes and styles of youth entertainment. With striking, vibrant outdoor and a television commercial that felt like a music video, the brand captured the attention of a fickle Gen Y, and brought lapsed members back to the brand.

KINETIC

GET YOUR SUPER MOVING

Problem

Solution

The Work

TVC – Get your Super Moving

Digital

Outdoor

Metrolite

eDM/CRM