Over the past few years, Amcal has run a number...of kidney health awareness campaigns. The approach had been to feature the alarming truth that you can lose up to 90% of your kidney function without experiencing any symptoms. Using a shocking statistic to capture people’s attention is a common approach in public health campaigns, however it wasn’t working for Amcal. Consumer interest was repeatedly low and the campaigns failed to encourage people to ask their Amcal pharmacist for advice.
Catalogue, Digital, eDM, Owned Digital Channels, Point of Sale
Over the past few years, Amcal has run a number...
In 2017, it was time for a change. Rather than ...