MICROSOFT

PEN AND PAPER. EVOLVED.

Digital + Social, Direct Mail, Product Launch

Problem

To promote Microsoft’s Surface device to prim...

ary and secondary schools, Naked developed Australia’s first 3D-printed direct mail piece. We wanted to bring to life the transformational power of Surface within education, where its unique Pen lets students bring together ideas and content from different places, and gives them new ways to create, share and annotate.

Solution

So what better way than through the work of Leo...

nardo da Vinci, renowned as a scholar across many disciplines? The result was a custom built mail pack for school principals featuring a 3D model of da Vinci’s ‘aerial screw’. The concept was also translated into online content, display advertising and social posts.

The Work

Direct Mail

Digital – Arithmetic / Fluid Math

Digital – Music / Staff Pad