Year 12 students st...udying for their final exams are targeted by every university in the country at a time when they are consuming less media and focusing more on their study. So how could we cut through the noise of advertising and engage with this hard to reach audience to demonstrate what makes RMIT University unique?
Year 12 students st...
We decided that rat...
Working with a multidisciplinary team from different departments at RMIT, we designed, refined and tested what became Sans Forgetica. A font that represents a meeting of design and psychology principles put into practice for the benefit of students.
Available as a free download for Mac or PC as well as a Chrome browser extension, the font has recently been launched and is currently in market with a campaign being supported by PR, digital, search and direct communications.