Enjoying organic category growth, sales of Non-...Dairy Milks have been steadily increasing as appeal broadens beyond those with dietary intolerances to those simply seeking healthier alternatives to daily staples. As the category leader, Sanitarium’s So Good brand was in an excellent position to supercharge this category trend, but to do so needed an approach to communications capable of creating a new and lasting behaviour; having two milks in the fridge – dairy and non-dairy.
Digital, OOH, TVC
Enjoying organic category growth, sales of Non-...
Using our proprietary strategic product, the Na...