Addressing speeding is a perennial challenge fo...r governments, and all too often we fall back on fearmongering, shock tactics and condescension. Instead, Naked created a campaign that lived in the social channels young drivers spent time in, invited them to get involved rather than treating them as a passive audience, and delivered entertaining content rather than preachy sermonising.
Transport and Accident Commission
Digital, PR, Social
Addressing speeding is a perennial challenge fo...
We worked with the regional Victorian town of S...