GIDGET FOUNDATION AUSTRALIA

START TALKING

TVC

Problem

People with perinat...

al depression and anxiety often suffer in silence, fearing they’ll be labelled a bad parent, when the key to dealing with this illness is to start talking about it. The issue is particularly acute in rural and remote areas, where people don’t have access to support services that are available to those in metro areas. PND charity Gidget Foundation Australia wanted us to help tackle this with a TVC launching their new telehealth initiative ’Start Talking’; a program providing support for affected families, wherever they are.

Solution

We used a powerful ...

piece of film to bring the silent suffering out into the open. Working closely with Gidget Foundation psychologists to develop an authentic script, the film builds a scene with people initially thinking the women is talking about a marriage breakdown before realizing she’s talking about her relationship with her child. A powerful performance really helps give this important message and service cut through. The campaign is currently on air across free-to-air and subscription TV, cinema and doctor’s waiting room media.

GIDGET FOUNDATION AUSTRALIA

START TALKING

Problem

Solution

THE WORK

START TALKING TVC