GUMTREE

TEST DRIVE

Brand Campaign, Digital, OOH, Radio
  • Australia

Problem

Researched showed that even amongst users, Gumt...

Solution

Naked created a tongue-in-cheek approach to sel...

Result

• Advocacy up from 34% to 42% amongst males, ...

The Work

OOH / Digital

GUM0016 Showcase 4200x2100 @33 BMW
GUM0016 Showcase 4200x2100 @33 Hilux
GUM0016 Showcase 4200x2100 @33 Honda
GUM0016 Showcase 4200x2100 @33 JEEP
GUM0016 Showcase 4200x2100 @33 Mazda
GUM0016 Showcase 4200x2100 @33 VW