No Worries

It seems Australia is no longer the country of ‘no worries mate’, as new research suggests 9 out of 10 Australians regularly suffer from stress. Clearly, different things stress out different people. But whatever the cause, Blackmores, Australia’s leading brand of vitamins and dietary supplements, wanted to help Australians find their balance.

Our solution centered around three TV commercials and a quiz. By taking the Blackmores Quiz, audiences could assess their own levels of stress compared to the rest of Australia and receive personalised tips and product recommendations to help them better manage the strains of everyday life.

The campaign generated immediate and significant results. In week one, Blackmores witnessed a 35% sales uplift in key supermarket chains and a significant increase in social media engagement. Moreover, with more than 10,000 Australians completing the survey in the first three weeks, 4,500 felt sufficiently inspired to enter an exclusive promotion to win a revitalising weekend in Fiji.