Conservation for Cats
When Whiskas partnered with WWF to help protect tigers in the wild, Naked were tasked with creating an awareness driving campaign that put cats and their owners at the heart.
Building on the insight that cat owners love to share pictures of their furry friends, Catservation (that’s conservation for cats) allowed cat owners to upload a picture of their cat to pledge support and raise awareness of the plight of tigers across 9 territories. It was a chance for little cats to stand paw-to-paw with their big cat cousins.
The photos uploaded slowly revealed colourful mosaics of the native, endangered species, across each region, providing key information about each territory and the work being undertaken by WWF.
To ensure maximum exposure, we created and dispatched bespoke Catservation collars designed to recruit celebrity and blogger cat owners to become the first Catservationists.
Each upload unlocked an additional £1 to be donated to WWF’s Protect a Tiger initiative.