Everyday Counts

It’s not every day you get the chance to break through the clutter of direct mail. So when Virgin Atlantic asked us to promote their credit card and give Flying Club members the chance to earn more miles with everyday shopping, we seized upon the task as an opportunity for breakthrough creativity.

Built on the idea that every day counts when you’re dreaming about your next travel destination, we used everyday objects to transform a dream destination – New York.

Using plates, bottles, saltshakers and more, we recreated the Chrysler Building and other iconic cityscapes in a daytime and night version to cater for both White and Black credit cardholders.

The campaign launched with 350,000 DM packs sent to Flying Club members. Virgin Atlantic has since used this striking image in print.